Senior Advertising Specialist

Creative Services · Washington, District of Columbia
Department Creative Services
Employment Type Full-Time

About Social Driver:

Social Driver is headquartered in Washington, DC with teams in Bellingham, WA, Chicago, IL, and Kansas City, MO. Our company mantra captures our mission, culture and values: “we believe the future is bright, all progress is social, and the drivers make history.” We aim to provide our clients with digital solutions that help them meet their goals and, through that work, make an impact for a brighter future. Our vision is to be the trusted digital agency partner with all of the strategies and creative to connect with people today.

Our advertising specialists work alongside industry-leading project and account managers, social media specialists, content and creative specialists and other digital experts to create and build impactful advertising campaigns. 

In this role, you will serve as a lead advertising specialist on important projects. You will also be a peer-leader and mentor to other members of Social Driver’s advertising team — as well as collaborate directly with clients on strategy, processes, performance, and best practices. 

This position can be based in: 

  • Washington, DC
  • Chicago, IL
  • Kansas City, MO

Senior Advertising Specialist - Role Description:

Does the future of digital advertising excite you? Are you eager to integrate emerging advertising capabilities to elevate client projects? Do you have proven-success in building and executing paid digital advertising campaigns including social media, search and display campaigns? Do you want to help lead and mentor other advertising specialists to be the top in their field? Do you want to work with a world-class team? Then this is the position for you! 

The Senior Advertising Specialist is a hands-on role that requires expert-level knowledge of social and digital media advertising platforms and capabilities. This role also requires a passion for mentoring other members of the advertising team, fostering a culture of collaboration, coordinating with the rest of the media team and other teams at Social Driver. Lastly, it requires confidence in leading client-facing conversations including strategy and performance presentations as well as addressing client inquiries specific to advertising. 

If you have strong social and digital media advertising experience, a passion for strategic campaigns, and are a team player, we encourage you to apply.

Specifically, you will:

  • Develop advertising recommendations and strategies that captivate the audience and create impact. 
  • Manage day-to-day operations of digital advertising campaigns, including: Pixel installations, launching, monitoring and optimizing ads, managing ad spend versus budgets, and reporting on key performance indicators. 
  • Lead, mentor, and build advertising team to include social and digital ad specialists. 
  • Ensure the highest level of quality and that service level commitments are met.  
  • Lead advertising conversations with clients including presentations of strategies and performance, and confidently address client inquiries. 
  • Clearly communicate advertising campaign performance through quantitative and qualitative data reporting and provide ongoing recommendations for optimization. 
  • Research and build target audiences and keyword lists based on the clients’ needs and objectives.
  • Coordinate with multiple departments (creative, content, account teams, etc.) to construct high-performing advertising campaigns.
  • Provide expert digital advertising knowledge on platforms including Facebook, Twitter, LinkedIn, Instagram, Snapchat, Google, Outbrain, Taboola and other leading platforms.  
  • Have a strong point-of-view on the future of digital advertising and that is means for clients.

You will report directly to our Director of Social and Digital Media.


  • You are a natural strategic thinking, teacher, and mentor. 
  • You enjoy working with others in a collaborative environment that balances team-wide communication.
  • You have a passion for helping clients connect with people, their audiences. 
  • You believe in sustainability and scalability so you support the idea of clear documentation and support processes. 
  • You thrive in high-energy environments and possess the ability to multitask. 
  • You work well in deadline-driven environments. 
  • You have exceptional interpersonal and communication skills (verbal, written, and presentation).


  • Bachelor’s Degree required
  • 5 - 7 years of advertising experience required
  • Agency and/or consulting experience required
  • Management experience preferred 
  • Strong verbal and written communications
  • Client management experience preferred
  • Advanced knowledge and experience with social (Facebook, Twitter, LinkedIn, Snapchat) and digital (Google, YouTube) advertising platforms
  • Native advertising experience is a plus
  • Advanced knowledge and experience with conversion tracking and pixel installation, executing successful digital advertising campaigns
  • Advanced knowledge of Google Analytics and web traffic metrics   
  • Experience working with nonprofits and/or association clients is a plus

How to Apply:

  • Apply online with your resume and a cover letter that outlines how you would be a great fit for the position.

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  • Location
    Washington, District of Columbia
  • Department
    Creative Services
  • Employment Type