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Social Driver

Senior Advertising Specialist

– Washington, District of Columbia
Employment Type Full-Time

About Social Driver:

Social Driver is a digital agency, trusted by the world's leading corporations and nonprofit organizations for social media, websites, and digital marketing. We are focused on providing strategic solutions that are based on experience working with almost 300 clients in 13 sectors, world-class expertise and capabilities in digital and social media, and a culture of long-term client partnerships — that’s why our tagline is Experience Digital With Us.

Social Driver is headquartered in Washington, DC with additional teams in Bellingham, WA, Chicago, IL, and Kansas City, MO. Our company mantra captures our mission, culture and values: “we believe the future is bright, all progress is social, and the drivers make history.” We aim to provide our clients with digital solutions that help them meet their goals and, through that work, make an impact for a brighter future. Our vision is “to be the trusted digital agency partner with all of the strategies and creative to connect with people today.”

In this role, you will be responsible for delivering best-in-class digital advertising for clients by providing hands-on implementation while leading and developing a team of advertising and SEO specialists.

This job can be based in the based in our DC, Kansas City or Chicago office (one of these locations is preferred) and is also available as a remote position.

Digital Advertising:

Social Driver provides a variety of digital advertising services and solutions to our clients. Our services range from creating custom advertising strategies for each of our clients, launching, executing and optimizing digital advertising campaigns, consulting on building brand and channel growth through the use of digital advertising, training clients on advertising best-practices, and executing full-service of channel advertising strategies with ongoing reporting. Our clients expect that we deliver results ranging from driving event registrations and sign-ups, driving conversions to take specific actions on websites (i.e. filling out a form or making a donation), cultivating a highly qualified audience through lead generation, driving more website traffic and growing audiences. This team provides services to support all of these client goals.

Social Driver’s digital media delivery is a cross functional organization. We divide our delivery among multiple teams, each with expert-level expertise, including teams focused on social media management, graphic design and video production, content writing, and advertising.

This team specifically, the Advertising team (internally, we call it the Advertising Studio), is responsible for the creation, execution and success of all digital advertising campaigns across multiple platforms (Facebook, Twitter, LinkedIn, Instagram, Messenger, Google, YouTube, Snapchat etc.). Our other in-house teams provide content, creative, and other support for ads. This team is specifically responsible for advertising strategy, execution and reporting.

For each client, the Advertising Team is responsible for crafting channel-based digital advertising strategies and plans, launching and optimizing campaigns, reporting on results, reconciling budgets, adjusting strategies, and ensuring that each client has a quality digital advertising strategy that achieves their goals.

Our tagline, Experience Digital With Us, captures the spirit of the Advertising team:

  • Experience:  To provide world-class social media solutions to clients in a variety of sectors including Healthcare, Education, and Causes with clients including startups, corporations, nonprofits, and associations based on our history of working with nearly 300 clients.  

  • Digital: To deliver expert-level capabilities in social media services including audits, execution, live-coverage, and community management that help our clients achieve their goals. We are the digital heavy hitters.

  • With Us: To enable our clients to do more, by providing training, documentation, and coaching. Social Driver believes that client enablement and partnership is an important part of social media success. We don’t always have to be the day to day social media managers but our expertise can help the clients do more.   

Role Description:

The Senior Advertising Specialist is a hands-on execution role that requires expert-level knowledge of the digital advertising platforms - from social to Google. This role is also a team lead role that requires a passion for growing and mentoring less-experienced members of the team, coordinating with other teams and leadership at Social Driver, and leading client-facing conversations including intake meetings, check-in calls, and presentations.

If you have entrepreneurial ambitions and you are looking to build something on which you can put your own stamp, this is an amazing opportunity for you.  

Specifically, you will:

  • Produce advertising recommendations and plans with the goals of captivating the audience and encouraging them to take a desired action.

  • Run day-to-day operations of digital advertising campaigns, including: Launching, monitoring and assessing ad performance to identify areas for improvement and optimization.  Planning and monitoring ad spend and budget.  Reporting on key metrics on a weekly and monthly basis.

  • Lead and mentor a small team of digital advertising and SEO specialists.

  • Provide occasional SEO support - while this is not a huge portion of the job, we are looking for someone who is confident with SEO best practices

  • Ensure the highest level of quality and ensure that service level commitments are met

  • Lead client meetings including client intake meetings, regular client check-ins, and presentations of results

  • Communicate the ROI and success of digital advertising campaigns through analytics and metrics reports, including recommending changes that need to be made to improve results

  • Provide clients with periodic training and documentation to enable them to successfully manage their own future ad campaigns.

  • Oversee and reconcile project advertising budgets to ensure the team is delivering high-quality products within budget and desired goals.

  • Research and build target audiences and keyword lists based on the clients’ needs and objectives.

  • Coordinate with multiple departments to construct quality advertising campaigns. (I.e. creative team, copywriting team, account managers etc.)

  • Develop performance reports that include key analytics metrics (conversions, impressions, engagements, etc.), key takeaways and recommendations

  • Provide expert social advertising media knowledge on platforms including Facebook, Twitter, LinkedIn, Instagram, Snapchat, Google and other leading platforms

  • Provide channel recommendations to clients based off analytics

  • Have a strong point-of-view on the future of social and digital media, thinking about how it applies to our clients

You will report directly to our Director of Social and Digital Media.

Skills/Requirements:

  • 3-5 years of digital advertising experience

  • Extensive experience with social (Facebook, Twitter, LinkedIn, Snapchat) and digital (Google, YouTube) advertising platforms (Certification in one or more platform preferred)

  • Demonstrated experience with conversion tracking and pixel installation

  • Agency experience

  • Demonstrated experience executing successful digital advertising campaigns for a range of initiatives and goals

  • Demonstrated experience with social media analytics/measurements and how to effectively communicate them to clients

  • Familiarity with SEO best practices and strategies

  • A self-starter with ambition to lead and mentor a small team

  • Excellent at multitasking

  • Critical thinker with problem-solving skills

  • Good time-management skills

  • Exceptional interpersonal and communication skills (verbal, written, and presentation)

  • Understanding of Google Analytics and web traffic metrics   

How to Apply:

  • Apply online with your resume and a cover letter that outlines how you would be a great fit for the position.

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  • Location
    Washington, District of Columbia
  • Employment Type
    Full-Time
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