Social Driver

About Social Driver: 

Social Driver is a digital agency with the strategies, ideas, creative, and technology to connect with people today, across websites, social media, branding, marketing, advocacy, and more. Our vision is to be the trusted agency partner for our clients. Our company mantra captures our mission, culture, and values: “We believe the future is bright, all progress is social, and the drivers make history.” We aim to provide our clients with digital solutions that help them meet their goals and, through that work, make an impact for a brighter future. 

About this position: 

Being found online is more important now than ever before. With constant increases in search engine usage, it is crucial for business owners and executives to have a thorough understanding of how to connect with their potential customers and drive them to their website.

SEO Analysts help clients to develop a robust, 360-degree approach to search engine optimization, including local and nationwide strategies, to help them meet their goals and reach their target audiences where they are. 

These specialists are responsible for SEO strategies, tactics, and technical implementation to help drive organic performance. As subject matter experts, they also leverage the latest tools and trends to ensure that clients’ organic search channels are firing on all cylinders and driving revenue. In addition, they analyze key performance metrics and create Google Data Studio dashboards with actionable insights and recommendations to continuously improve results. Lastly, they work closely with development team members to assess and remediate any technical SEO flags or issues.

This Position is Remote.

As the SEO Analyst, you will:

• Gain a deep understanding of client goals in order to present deliverables
• Develop actionable insights and recommendations based on data and client goals
• Lead audits on clients’ existing website properties and performance for both content and technical components, including:
  • Perform content gap analysis, SERP landscape & Keyword analysis, and overall audience analysis in order to optimize the content plan for organic traffic.
  • Research and analyze competitor organic and paid strategies to inform content strategy.
• Implement Google Analytics (Universal and GA4) and Google tag manager tracking across WordPress-based websites.
• Work collaboratively with website strategists to synthesize findings into a client-friendly deliverable that highlights both issues and opportunities for the client to consider as part of the next stream of work, including:
  • Recommended changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
  • Creation and ongoing improvement of SEO keyword research and SEO activities
  • Assistance with building and optimizing internal linking strategy to maximize rankings.
  • Identify and track key metrics to report on success vs client goals 
• Ability to assist with site architecture discussions and inform taxonomy decisions
• Help shape the direction for client post-launch SEO strategy
• Monitor traffic performance and site analytics using Google Analytics and Google Search Console 
• Work collaboratively with development team members to flag and address technical issues identified through Google Webmaster tools and other platforms 

Required Qualifications:

• 5 years of relevant experience developing, implementing, and maintaining SEO strategies, including:
  • Keyword and market research
  • On-page and off-page optimization
  • Local listing management
  • Link building strategies
  • Technical SEO
• Certifications in Advanced Google Analytics, Google Tag Manager, Technical SEO, and Backlink Management (applicable substitutions can be reviewed)
• Tracking and analyzing the performance and success of strategies through Google Analytics, Google Tag Manager, SEMRush, Screaming Frog, and Deep Crawl.
• Experience effectively communicating with clients.
• Deep familiarity with Google Suite, Google My Business, Google Tag Manager, Google Search Console, Google Analytics, Lighthouse, Ahrefs, or SEMRush. 
• Self-motivated and proactive including the ability to actively manage your own time.
• Passionate about Search Engine Optimization.

How to Apply:

Apply online with your resume and a cover letter that outlines how you would be a great fit for the position.

Benefits: 

We take pride in our culture and offer a competitive salary with great benefits, like flexible PTO, 401k, continuing education, phone reimbursement, medical and dental, short-term/long-term disability, flexible work schedules, and great colleagues.

Commitment to DEI: 

Social Driver is committed to advancing diversity, equity, and inclusion in hiring, marketing, programming, and in all other aspects of the work we do. Diversity, equity, and inclusion are deeply connected to our mission, our success, and our culture.