Social Driver

About Social Driver: 

Social Driver is a digital agency with the strategies, ideas, creative, and technology to connect with people today, across websites, social media, branding, marketing, advocacy, and more. Our vision is to be the trusted agency partner for our clients. Our company mantra captures our mission, culture, and values: “We believe the future is bright, all progress is social, and the drivers make history.” We aim to provide our clients with digital solutions that help them meet their goals and, through that work, make an impact for a brighter future. 

About this position: 

Are you interested in working hands-on with an industry-leading client? Are you an expert in the latest social media trends? Are you a passionate professional, a self-starter, and an excellent writer? Are you looking to make an impact in the health and wellness sector? If so, then this position is for you. 

In this role, you will serve as the lead social media specialist for a top healthcare insurance brand.  You will work embedded at the client’s main offices in Detroit, Michigan, as well as at the nearby office of their PR consultant. 

As a social media specialist, you will work directly with the client and their PR team to implement social media strategies and campaigns that align with the communications strategy and brand goals. You will be part of a team that works together to build and execute modern communications and marketing campaigns. That team will include other Social Driver team members including project and account managers, content and creative specialists, and other digital experts. 

On a daily basis, you will manage and monitor paid/organic social media channels, perform community management activities, identify opportunities for brand engagement, and create social media metrics reports. You will be a trusted advisor to the client and their social media expert on a day-to-day basis. 

This role requires attending and leading in-person meetings with the client team. Like many communications roles, this position requires a flexible work schedule in support of client needs. Some of your responsibilities, including social media monitoring and management, will need to be managed outside of normal business hours. 

Location: 

This role is based in Detroit, Michigan.

Social Media Specialist - Role Description: 

• Manage and monitor paid/organic social media channels.  
• Perform community management activities and identify opportunities to build engagement.  
• On a monthly/quarterly basis, create or refresh documented processes for managing social media channels, working with the client to get approval.
• This includes creating a bank of pre-approved responses and replies to customers’ social media posts, as well as documenting best practices and guidance for social media channel management.   
• Use social media listening and management tool(s) to monitor and respond to online conversations.   
• Develop and implement paid social and digital media plans, clearly outlining recommendations on budget, copy, and creative.   
• Monitor and optimize social and digital ads on an ongoing basis to ensure top performance that meet the client’s goals.   
• Provide social media reports and discuss insights with clients, making strategic recommendations to improve performance.   
• Attend and lead in-person meetings with the client bringing innovative tactics and ideas to the team.   
• Collaborate with the client, the Social Driver account team, and the client’s PR team on marketing and communications plans. 

You will report directly to our Director of Social and Digital Media. 

Skills/Requirements:

• Bachelor’s degree or equivalent experience required   
• A minimum of 5 years of experience in digital/social media marketing is required   
• Agency or client services experience is required   
• Strong written and verbal communication skills   
• Experience presenting in executive-level meetings   
• Experience developing and executing paid social media strategies is required   
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices (Certification is a plus)   
• Experience with social media analytics/measurement tools   
• Experience writing and presenting social media metrics and Google Analytics reports   
• Self-starter with the ambition to lead a high-profile client engagement   
• Team player comfortable working in a multi-team environment (Social Driver, client, and other external agencies)   
• Critical thinker with problem-solving skills   
• Exceptional time-management skills   
• Ability to travel or work outside normal business hours as needed 

How to Apply:

• Apply online with your resume and a cover letter that outlines how you would be a great fit for the position.