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Social Driver

Senior Social Media Specialist

Client Services – Washington, District of Columbia
Department Client Services
Employment Type Full-Time

About Social Driver: 

Social Driver is a digital agency, trusted by the world's leading corporations and nonprofit organizations for social media, websites, and digital marketing. We are focused on providing strategic solutions that are based on experience working with almost 300 clients in 13 sectors, world-class expertise and capabilities in digital and social media, and a culture of long-term client partnerships — that’s why our tagline is Experience Digital With Us

Social Driver is headquartered in Washington, DC with additional teams in Bellingham, WA and Kansas City, MO. Our company mantra captures our mission, culture and values: “we believe the future is bright, all progress is social, and the drivers make history.” We aim to provide our clients with digital solutions that help them meet their goals and, through that work, make an impact for a brighter future. Our vision is “to be the trusted digital agency partner with all of the strategies and creative to connect with people today.” 

In this role, you will be responsible for delivering best-in-class social media community management for clients by providing hands-on execution while leading and developing a team of social media specialists. 

This job is based in our downtown Washington, DC office.

Social Media Management:

Social Driver provides a variety social media services and solutions to our clients. Our services range from auditing a client’s social media performance and making recommendations, consulting on building personalized social media programs and campaigns, training clients on social media best-practices, on-location/live social media coverage, and executing full-service of channel management and ongoing reporting. Our clients expect that we deliver results ranging from driving more website traffic, answering customer questions, growing the number followers, activating partners, activating grassroots supporters, and growing social media reach. This team provides services to support all of these client goals.

Social Driver’s social media delivery is a cross functional organization. We divide our delivery among multiple teams, each with expert-level expertise, including teams focused on social media management, graphic design and video production, content writing, and advertising. 

This team specifically, the Social Media Management team (internally, we call it the Social Media Studio), is responsible for the social media channels (Facebook, Twitter, LinkedIn, Instagram, Messenger, etc.), and can also include email newsletter and blog management. The other teams provide the content, graphics, and other support. 

For each client, the Social Media Management Team is responsible for crafting channel-based social media management plans, training clients, scheduling and posting content, community management activities, follower growth activities, reporting of results, adjusting strategies, and ensuring that each client has quality social media delivery that achieves their goals. 

Our tagline, Experience Digital With Us, captures the spirit of the Social Media Management team: 

  • Experience:  To provide world-class social media solutions to clients in a variety of sectors including Healthcare, Education, and Causes with clients including startups, corporations, nonprofits, and associations based on our history of working with nearly 300 clients.  
  • Digital: To deliver expert-level capabilities in social media services including audits, execution, live-coverage, and community management that help our clients achieve their goals. We are the digital heavy hitters. 
  • With Us: To enable our clients to do more, by providing training, documentation, and coaching. Social Driver believes that client enablement and partnership is an important part of social media success. We don’t always have to be the day to day social media managers but our expertise can help the clients do more.  

Role Description: 

The Senior Social Media Specialist is a hands-on execution role that requires expert-level knowledge of social media and community management. This role is also a team lead role that requires a passion for growing and mentoring less-experienced members of the team, coordinating with other teams and leadership at Social Driver, and leading client-facing conversations including intake meetings, check-in calls, and presentations.

This role is based in DC but does require travel from time to time. It also sometimes requires working outside normal business hours to support events as they unfold such as with conferences/events or breaking news.

If you have entrepreneurial ambitions and you are looking to build something on which you can put your own stamp, this is an amazing opportunity for you.  

Specifically, you will:

  • Provide expert social media knowledge on platforms including Facebook, Twitter, Instagram, Snapchat, and other leading platforms 
  • Lead and mentor a small team of social media specialists 
  • Oversee posting and scheduling content on social media platforms 
  • Ensure the highest level of quality and ensure that service level commitments are met 
  • Lead client meetings including client intake meetings, regular client check-ins, and presentations of results 
  • Be responsible for craft social media solutions and campaigns that are personalized to our client’s unique goals, audiences, and brand requirements 
  • Communicate the success of social media through analytics and metrics reports, including changes that need to be made to improve results 
  • Provide clients with training, ongoing coaching and documentation to enable clients to successfully manage their own social media channels
  • Provide channel and messaging recommendations to clients based off analytics
  • Have a strong point-of-view on the future of social and digital media, thinking about how it applies to our clients
  • Use social media tools including Crimson Hexagon, Hootsuite, TweetDeck and Buffer (or like-platforms)
  • Collaborate with the Creative, Content, and Insights and Advertising Studios to ensure content is informative and appealing to online audiences
  • Support the implementation of social media strategies to increase web traffic, call to actions, awareness campaigns, relationship building and more 

You will report directly to our Director of Social and Digital Media.

Skills/Requirements:

  • 3-5 years of experience in digital and social media marketing  
  • Agency or client services experience  
  • Demonstrated experience using social media for advocacy and business goals  
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices (certification is a plus)  
  • Demonstrated experience with social media analytics/measurements and how to effectively communicate them to clients 
  • Demonstrated experience creating custom social media strategies that have achieved results  
  • A self-starter with ambition to lead and mentor a team 
  • Excellent at multitasking 
  • Critical thinker with problem-solving skills 
  • Good time-management skills 
  • Exceptional interpersonal and communication skills (verbal, written, and presentation) 
  • Understanding of Google Analytics and web traffic metrics   
  • Ability to travel or work outside normal business hours, only as needed 

How to Apply:

  • Apply online with your resume and a cover letter that outlines how you would be a great fit for the position.
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  • Location
    Washington, District of Columbia
  • Department
    Client Services
  • Employment Type
    Full-Time
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