Website Strategist

Creative Services · Washington, District of Columbia
Department Creative Services
Employment Type Full-Time
Minimum Experience Mid-level

About Social Driver:

Social Driver is a digital agency, trusted by the world’s leading corporations and nonprofit organizations for websites, social media, and digital marketing. We are focused on providing strategic solutions that are based on experience working with almost 300 clients in 13 sectors, world-class expertise and capabilities in digital and social media, and a culture of long-term client partnerships — that’s why our tagline is Experience Digital With Us.

Social Driver is headquartered in Washington, DC with additional teams in Chicago, IL, Bellingham, WA, Detroit, MI and Kansas City, MO. Our company mantra captures our mission, culture, and values: “We believe the future is bright, all progress is social, and the drivers make history.” We aim to provide our clients with digital solutions that help them meet their goals and, through that work, make an impact for a brighter future. Our vision is “to be the trusted digital agency partner with all of the strategies and creative to connect with people today.”

Role Description: 

The Website Strategist focuses on research, discovery, and planning phases of website projects. In this role, you will be especially focused on capturing the content and functional requirements for the project. You will be responsible for creating the information architecture (site map, navigation structure, taxonomies, content types, and content outlines), producing detailed documentation for the website requirements and collaborating with the Director of Web Development, collecting content from the client, and helping other members of the team (designers and developers) understand the client goals, audience needs, and opportunities for future functionality and growth. 

As a Website Strategist, you will lead website intakes, create content plans and information architecture models based on client feedback and help clients organize and plan their content. You will also lead client and stakeholder interviews, review and make recommendations on client-supplied and internal copywriter content, review analytics, create sitemaps, and work closely with the design team to review wireframes. You will also manage the process to collect all website content from the client and ensure it is formatted for the web.

At Social Driver, you will work in a fast-paced, highly collaborative environment. You will need to have an understanding of UX, high knowledge of WordPress and Drupal, and a deep understanding of website content and strategy.  

This position is based in our lovely downtown Washington, DC office.

Specifically, you will:

  • Provide information architecture, sitemaps, and content strategies for website projects
  • Interview stakeholders to define goals, gather user insights, and review analytics 
  • Build trust and confidence with clients through the project
  • Collaborate with other teams (developers, designers, SEO, and creatives) ensure the client goals are achieved and to identify new opportunities
  • Oversee the website content process by collecting, analyzing, formatting, and repurposing content from clients
  • Create launch plans and website strategies for WordPress and Drupal websites
  • Contribute to and improve upon existing website strategy processes at Social Driver

Required Experience:

  • Bachelor’s Degree, preferably in Communications, Technical Writing, Marketing or other related fields
  • Expert level understanding of information architecture (site maps, navigation, etc.)
  • Expert level understanding of WordPress and Drupal site management
  • Expert level understanding of website intakes and processes
  • Strong understanding of the processes for User Experience, Website Design, and Website Development  
  • Strong presentation skills 
  • Strong organizational skills—project management experience preferred 
  • Experience leading  website launches and website marketing planning 
  • Desire to work in a collaborative client-facing role 
  • Desire to work with designers, developers, and marketing experts 
  • Familiarity with Google Analytics and SEO
  • 5+ years of experience, agency preferred 

Role Location:

Washington, D.C.

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  • Location
    Washington, District of Columbia
  • Department
    Creative Services
  • Employment Type
  • Minimum Experience